{"id":3579,"date":"2025-03-17T13:46:21","date_gmt":"2025-03-17T08:16:21","guid":{"rendered":"https:\/\/www.showtimeevent.com\/blog\/?p=3579"},"modified":"2025-06-03T12:49:38","modified_gmt":"2025-06-03T07:19:38","slug":"mastering-personal-branding-for-artist-your-essential-guide","status":"publish","type":"post","link":"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/","title":{"rendered":"Mastering Personal Branding for Artist: Your Essential Guide"},"content":{"rendered":"\n<p>Mastering personal branding as a creative artist? Sounds fancy, right? But honestly, it&#8217;s just about making sure people recognize your work, your vibe, and what makes you, well&#8230; you.<\/p>\n\n\n\n<p>So, let&#8217;s break it down.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#What_Even_Is_a_Personal_Brand_And_Why_Should_You_Care\" >What Even Is a Personal Brand? And Why Should You Care?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Standing_Out_in_a_Crowd_of_Talented_People\" >Standing Out in a Crowd of Talented People<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Building_a_Brand_That_Feels_Like_You\" >Building a Brand That Feels Like You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Getting_Noticed_Online_Because_Lets_Be_Real_Thats_Where_People_Are\" >Getting Noticed Online (Because Let\u2019s Be Real, That\u2019s Where People Are)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Smart_Branding_Strategies_That_Actually_Work\" >Smart Branding Strategies That Actually Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Keeping_Your_Brand_Fresh_Without_Losing_Yourself\" >Keeping Your Brand Fresh (Without Losing Yourself)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#FAQ_About_Mastering_Personal_Branding_for_Artist_Your_Essential_Guide\" >FAQ About Mastering Personal Branding for Artist: Your Essential Guide<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Do_I_need_a_brand_if_Im_%E2%80%9Cjust_starting_out%E2%80%9D\" >Do I need a brand if I\u2019m \u201cjust starting out\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Whats_more_important_%E2%80%94_visuals_or_voice\" >What\u2019s more important \u2014 visuals or voice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Can_I_build_a_personal_brand_without_being_super_active_on_social_media\" >Can I build a personal brand without being super active on social media?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#What_if_I_dont_have_a_%E2%80%9Cstory%E2%80%9D_%E2%80%94_just_talent\" >What if I don\u2019t have a \u201cstory\u201d \u2014 just talent?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Should_I_copy_someones_brand_I_admire\" >Should I copy someone\u2019s brand I admire?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.showtimeevent.com\/blog\/mastering-personal-branding-for-artist-your-essential-guide\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Even_Is_a_Personal_Brand_And_Why_Should_You_Care\"><\/span>What Even <em>Is<\/em> a Personal Brand? And Why Should You Care?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A personal brand isn&#8217;t just some cool logo or a tagline that sounds deep. It\u2019s everything about you\u2014your style, your values, the way people <em>feel<\/em> when they see your work. Think about it. Ever scrolled past an artwork and immediately knew who made it? That\u2019s branding at work.<\/p>\n\n\n\n<p>As an artist, your brand is in the details\u2014how you design, how you talk about your work, even how you engage with people. And in a world where <em>everyone<\/em> is trying to stand out, having a clear <strong>personal brand<\/strong>? It\u2019s a game-changer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Standing_Out_in_a_Crowd_of_Talented_People\"><\/span>Standing Out in a Crowd of Talented People<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are <em>so many<\/em> incredible artists out there. So, how do you make sure people notice <em>you<\/em>? Simple: by owning what makes you different. Whether it\u2019s the themes you explore, your technique, or just the way you tell your story, embracing your uniqueness is what sets you apart.<\/p>\n\n\n\n<p>Your <strong>personal brand<\/strong> is more than just your art. It\u2019s your message. Your personality. The little things that make your audience say, <em>\u201cYep, that\u2019s definitely their work.\u201d<\/em> Nail this, and you\u2019ll naturally attract the right people\u2014those who genuinely <em>get<\/em> your art.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_a_Brand_That_Feels_Like_You\"><\/span>Building a Brand That Feels Like <em>You<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alright, so you get why branding matters. Now, let\u2019s talk about <em>how<\/em> to do it.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Visual Identity<\/strong> \u2013 This includes your colors, fonts, the overall aesthetic of your work. It\u2019s like your art\u2019s signature\u2014people should recognize it instantly.<\/li>\n\n\n\n<li><strong>Consistency<\/strong> \u2013 Your website, social media, portfolio\u2026 they all need to feel connected. You don\u2019t have to post the exact same thing everywhere, but there should be a recognizable thread.<\/li>\n\n\n\n<li><strong>Your Voice<\/strong> \u2013 How do you talk about your work? Formal? Playful? Raw and unfiltered? However you communicate, make sure it feels authentic.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Noticed_Online_Because_Lets_Be_Real_Thats_Where_People_Are\"><\/span>Getting Noticed Online (Because Let\u2019s Be Real, That\u2019s Where People Are)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing the right platform is <em>huge<\/em>. Instagram is great for showcasing visuals. Twitter? Perfect for engaging with art communities. TikTok? If you love making process videos, it can blow up your reach. The key? Go where your audience is.<\/p>\n\n\n\n<p>But here\u2019s the thing\u2014just <em>posting<\/em> isn\u2019t enough. Engage. Talk to people. Respond to comments. Show some behind-the-scenes stuff. The more real you are, the stronger your connection with your audience.<\/p>\n\n\n\n<p>And don\u2019t forget your website. Social media is great, but a solid website? It\u2019s your personal HQ. A place where people can <em>always<\/em> find you, your work, and maybe even buy directly from you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smart_Branding_Strategies_That_Actually_Work\"><\/span>Smart Branding Strategies That Actually Work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Branding isn\u2019t just about looking cool\u2014it\u2019s about creating an experience. Here\u2019s how you can make yours unforgettable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tell Your Story<\/strong> \u2013 Why do you create? What\u2019s your inspiration? Share the <em>why<\/em> behind your work, and people will connect with it on a deeper level.<\/li>\n\n\n\n<li><strong>Collab with Other Artists<\/strong> \u2013 Working with other creatives is a great way to expand your audience and bring fresh energy to your work.<\/li>\n\n\n\n<li><strong>Use Visual Storytelling<\/strong> \u2013 A picture says a thousand words. Use images, videos, and behind-the-scenes content to pull people into your creative world.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keeping_Your_Brand_Fresh_Without_Losing_Yourself\"><\/span>Keeping Your Brand Fresh (Without Losing Yourself)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your art will evolve. And that\u2019s good. But as you grow, keep checking in with your brand. Does it still reflect <em>you<\/em>? Does it still connect with your audience? Adapt where needed, but don\u2019t lose what made people fall in love with your work in the first place.<\/p>\n\n\n\n<p>Engagement isn\u2019t a one-time thing. Keep interacting, sharing, and bringing people along for the ride. Try new formats, experiment with content, and most importantly\u2014stay <em>you<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_About_Mastering_Personal_Branding_for_Artist_Your_Essential_Guide\"><\/span><strong>FAQ About Mastering Personal Branding for Artist: Your Essential Guide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1748934772531\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Do_I_need_a_brand_if_Im_%E2%80%9Cjust_starting_out%E2%80%9D\"><\/span><strong>Do I need a brand if I\u2019m \u201cjust starting out\u201d?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yep, and that\u2019s actually the best time. One artist started with a single logo, a vibe, and two decent videos \u2014 now their whole page looks like a Netflix trailer. Start small, grow sharp.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1748934829479\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Whats_more_important_%E2%80%94_visuals_or_voice\"><\/span><strong>What\u2019s more important \u2014 visuals or voice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Honestly? Both. You could sing like a legend, but if your profile pic looks like a passport photo from 2011\u2026 people scroll fast. Voice gets them to stay, look gets them to stop.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1748934831093\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_I_build_a_personal_brand_without_being_super_active_on_social_media\"><\/span><strong>Can I build a personal brand without being super active on social media?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Totally possible, but trickier. One artist only posts once a week \u2014 but every post is on-brand, polished, and personal. It\u2019s about consistency, not quantity.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1748934837927\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_if_I_dont_have_a_%E2%80%9Cstory%E2%80%9D_%E2%80%94_just_talent\"><\/span><strong>What if I don\u2019t have a \u201cstory\u201d \u2014 just talent?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Your story\u2019s already happening. One drummer built his brand around being quiet, no flashy captions \u2014 just \u201clet the beat talk.\u201d And guess what? It worked. Brand = how you show up, not how dramatic your bio is.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1748934839834\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Should_I_copy_someones_brand_I_admire\"><\/span><strong>Should I copy someone\u2019s brand I admire?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Big no. Get inspired? Sure. But copy? Nah. Audiences can smell \u201cfake\u201d faster than a mic drop. Be real, even if it\u2019s messy. That\u2019s what makes you stick.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At the end of the day, <a href=\"https:\/\/www.showtimeevent.com\/influencer-youtuber.html\">personal branding<\/a> isn\u2019t about forcing an image. It\u2019s about embracing who you are and making sure the world sees it, too. So go ahead, put yourself out there, and let your art do the talking.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastering personal branding as a creative artist? Sounds fancy, right? But honestly, it&#8217;s just about making sure people recognize your work, your vibe, and what makes you, well&#8230; you. So, let&#8217;s break it down. What Even Is a Personal Brand? And Why Should You Care? A personal brand isn&#8217;t just some cool logo or a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/posts\/3579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/comments?post=3579"}],"version-history":[{"count":4,"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/posts\/3579\/revisions"}],"predecessor-version":[{"id":6360,"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/posts\/3579\/revisions\/6360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/media\/3582"}],"wp:attachment":[{"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/media?parent=3579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/categories?post=3579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.showtimeevent.com\/blog\/wp-json\/wp\/v2\/tags?post=3579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}